It all started, when I spotted a banner with the word 'YOGA' set in Hobo. It was a very unusual typeface for a Yoga studio. Seemingly of the digital age, Hobo was drawn more than a 100 years ago with a Art Deco flourish. Distributed years later in 1910 by The American Type Foundry, it can be found today on signage, business cards, TV adverts and the like. It's as American as apple pie. This project is one of typographical anthropology and discovery. How it is being used, and where, and in what context and by whom? And just like the typeface, the hunt and photos should be fun and unexpected.
— John Caserta (project lead)
The Design Office (Prov, RI)